Music and Movies Save Mountains

Emmylou Harris, Patty Loveless, Alison Krauss, Patty Griffin, Big Kenny, Dave Matthews, and Kathy Mattea at Music Saves Mountains, Nashville.

As we watched the sold-out crowd in Nashville’s Ryman Auditorium rise to its feet while Dave Matthews, Emmylou Harris, Patty Griffin, Kathy Mattea, Alison Krauss, Patty Loveless, Big Kenny, and several other musicians joined their voices together to raise awareness for the issue of mountaintop removal mining in Appalachia, it dawned on us: as of today, we are officially part of a movement.

This week, Deep Down participated in two Nashville events with the Natural Resources Defense Council (NRDC). On May 19th, the Deep Down trailer was shown in the middle of a star-studded line-up of musical acts at the Music Saves Mountains concert at the Ryman. The following night, when Deep Down screened with Coal Country at the historic Belcourt Theater, country music star Kathy Mattea told us, “I had a couple overwhelming waves of emotion during the day,” and “It was a moment I’ll never forget. I had this moment standing on the stage thinking, this is the moment, where something bigger is happening — where a movement becomes a movement.”

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Tags: alison krauss, dave matthews, deep down, emmylou harris, mining, patty loveless

Hey Filmmakers – The LINCS Deadline is on June 18th

Hey filmmakers — the LINCS deadline is on June 18, so if you haven’t already contacted a potential station partner, now is the time to do so.

Do you have questions about LINCS funding and how to successfully partner with a public television station? Recently ITVS Director of Programming Erica Deiparine-Sugars and LINCS Production Manager Robby Fahey joined DocuMentors for their ongoing expert interview series Doc Talks. The ITVS team revealed strategies for a successful LINCS application and station partnership.

Also joining the conversation was filmmaker Monika Navarro, whose film Lost Souls (Animas Perdidas) was funded by LINCS and was produced in association with WGBH-Boston. Lost Souls aired this season on Independent Lens.

Listen to the LINCS Doc Talks interview here >>

Tags: documentary, film, financing, funding, independent film, Producer

Lessons from the IndiesLab: Digital Survey in Review

IndiesLab Director Davin Hutchins

This month, IndiesLab is launching a new feature, “Lessons from the Lab,” a regular blog with new marketplace data and observations about what’s working and what’s not in the digital space for indies. This month, we are building on the knowledge gleaned from our 2009 ITVS Digital Survey which polled nearly 1,000 independent filmmakers about their attitudes and strategies towards digital distribution and promotion. Here’s what we found:

Survey Finding: Only one in five respondents generated any revenue from digital distribution, and those who did reported income in the low four figures.

Lab Report: Although it is true that the revenue we are seeing for the average-performing film is very modest. The overall revenue generated by our library is increasing as a result of careful branding under the newly created “PBS Indies” brand, the addition of high-quality titles, and the growing consumer adoption of devices suited for long-form viewing, like iPads.

A few of our films have broken out. These exceptionally good films share another characteristic: filmmakers who thought about digital distribution and promotion from day one. Their production workload included managing a blog, growing a Facebook page, building a Twitter following, and creating digital enhancements as part of production activities. Our survey indicated that nearly 40 percent of producers have a blog, and 35 percent of domestic producers use Twitter, compared to 23 percent of international producers.

Lesson: Keep in mind, the people who follow you during production will be the film’s future marketers and market. If you wait until broadcast to think digital, you lose valuable audience-building time.

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Tags: digital distribution, documentary, independent films, Social Media

More Than a Game

World Without Oil

It’s been reported that the digital game industry is now bigger than the film industry, and dollar for dollar, this has been debated. What can no longer be debated is that, eyeball for eyeball, more people now play games than watch films.

A study released by a marketing research group reported that more Americans play video games than go to the movies. Carnegie Mellon University Professor, Jesse Schell claims that there are more FarmVille players than there are Twitter accounts: 75 million players per month. And with the explosion of mobile games such as Angry Birds and Doodle Jump for iPhone and social games like Mafia Wars on Facebook, games are taking up even more of our time. In a recent presentation at the TED (Technology, Entertainment, Design) conference, game designer and Director of Games Research & Development at the Institute for the Future, Jane McGonigal said that by the age of 21, a majority of kids will have spent 10,000 hours playing online games. And it’s not only kids playing games anymore. In fact, another recent study by PopCap Games, a popular social gaming company, found that the average player of online social games is a 43-year-old woman. So much for the stereotypical image of a gamer being a kid in his basement mowing down zombies.

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Tags: documentary, Facebook, farmville, gamers, gaming, mafia wars, video games

Youth Activists Step Up in New Orleans

Part of the miraculous story of the neighborhood called Versailles in New Orleans rising from the floodwaters to rebuild itself and sustain its citizens after Hurricane Katrina was the unprecedented leadership role that the younger generation took.

Traditionally, the Vietnamese culture in both Vietnam and in this community’s adopted home in New Orleans reserved moral, ethical, and political leadership to the older generations. In the wake of Katrina, and now in the midst of a cataclysmic oil spill in the Gulf of Mexico, the younger generation is proving to be an indispensible link between the English-speaking establishment and the older generations of Vietnamese immigrants who, because of a language and cultural divide, cannot effectively speak for themselves.

In this web-exclusive behind-the-scenes footage, watch how the youth in Versailles stepped into a void and organized their community to rebuild its demolished infrastructure, and then fight off a cynical political ploy to locate a toxic waste dump next to their neighborhood:

Watch A Village Called Versailles tonight on Independent Lens on PBS (check local listings).

Tags: Gulf Coast, Hurricane Katrina, New Orleans, oil spill, Vietnamese, youth

New Orleans Vietnamese Take Another Blow

The scale of the Deepwater Horizon oil spill in the Gulf of Mexico is nearly impossible to comprehend. Because the spill is an ongoing catastrophe, the scope of the devastation to local communities cannot even begin to be tabulated.

A third to half of the commercial fishers in the spill area are Vietnamese. Again, the Vietnamese community in New Orleans is taking a huge proportion of the impact this disaster.

While British Petroleum has pledged to compensate fishers who are losing their livelihoods because of the spill, the choices they offer aren’t very appetizing: fishers may file a claim for up to $5,000 for losses related to the spill, or sign up for training to do oil clean-up work. In each case, they sign waivers agreeing to never hold the company liable for future losses or injury. The problem is, all of the paperwork — and all of the training — is in English, and most of the fishers cannot read or speak English, let alone understand legal fine print. BP has not provided any Vietnamese-speaking claims personnel to connect with this demographic.

Father Vien Nguyen, who rallied his community against a toxic landfill in the months after Katrina, is fighting back against BP’s seemingly cavalier approach to this devastated local economy and the Vietnamese people who keep it alive.

Watch A Village Called Versailles featuring Father Vien’s battle against the landfill in 2005, on Independent Lens Tuesday, May 25th on PBS (Check local listings).

And watch Father Vien’s update on what’s happening in Versailles since the oil disaster began:

Tags: bp, Hurricane Katrina, New Orleans, oil spill, Vietnamese

Use Films to Organize and Engage Your Community

Can a film change the world if everyone just sits on their sofas and watches it, and then goes to bed? OK, sure, films can change minds and inform, but at ITVS, our goal is to leverage great films to engage and activate communities. The whole idea is to create a conversation — from the local town hall to the halls of justice around the world.

If you work for a community organization, a non-profit, or dedicate your free energy to volunteer for a cause you feel passionately about, ITVS.org is an amazing and easy-to-use resource to help you to foster dialog and move the conversation forward.

There are many ways you can use our new website to access films that address the issues you’re interested in:

• Attend a Community Cinema or theatrical screening: Type in your zip code and find out when you can attend a screening in your area, often with spirited panel discussions and additional resources to delve into the subject presented.

• Search by topic: Right from our new front page, you can search our nearly 800 films to find the ones that speak directly to your cause.

• Drill down into our catalog: Narrow your search by region, genre, or television series to find the film that most accurately suits your needs.

And check out our new engagement section, where you can learn more about Community Cinema as well as our engagement campaigns that include discussion guides, printable posters and postcards, and more.

Dive in and let us help you get your community talking about the issues that matter where you live. And share your success stories with us!

Tags: community, engagement, non profit, volunteer

Father Vien — New Orleans’ Community Champion

Father Vien Nguyen, a Catholic priest and progressive social activist in the Vietnamese community of New Orleans recently received the Community Champion Award from the Association of Asian Pacific Community Health Organizations (AAPCHO). Father Vien is prominently featured in the Independent Lens documentary A Village Called Versailles, airing next Tuesday, May 25th on PBS (check local listings). AAPCHO Membership Relations Associate Grace-Sonia Melanio gives us a recap of the awards ceremony.

Father Vien Nguyen accepting the AAPCHO Community Champion Award

In February, the organization I work for, the Association of Asian Pacific Community Health Organizations (AAPCHO), at their fundraising awards gala, showed excerpts from A Village Called Versailles, and presented Father Vien Nguyen with AAPCHO’s Community Champion Award.

For those of you who are not already familiar with AAPCHO’s work, AAPCHO is a national organization representing community health centers dedicated to promoting advocacy, collaboration, and leadership that advances the health status of Asian Americans, Native Hawaiians, and other Pacific Islanders. So when my organization began having conversations about honoring a community champion, we wanted to recognize Father Vien’s work towards re-establishing primary health care services in New Orleans East post-Katrina. As chronicled in A Village Called Versailles, Father Vien’s leadership helped galvanize Vietnamese Americans in Louisiana to rebuild their region, and fight a toxic landfill that threatened the well-being and health of their community.

When ITVS learned that AAPCHO planned to honor Father Vien, they graciously loaned us a copy of the film to show at our awards ceremony. While Father Vien’s accomplishments were read by our emcee, film and television actress Tamlyn Tomita, the audience was visibly moved, as footage from the documentary was simultaneously projected on two large screens. The film punctuated the remarkable battle Father Vien and the Vietnamese American community of Versailles had fought and won to reclaim and protect their home.

Watch the trailer for A Village Called Versailes >>

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Tags: Hurricane Katrina, New Orleans, oil spill, Vietnamese

Glee and Independent Lens — Peabodys in a Pod

Lois Vossen, series producer of Independent Lens and Vice President of ITVS, attended the Peabody Awards ceremony Monday night at the Waldorf Astoria Hotel in New York City, where the films Between the Folds and The Order of Myths won the prestigious award. She talks about the unprecedented evening:

From L to R: Vanessa Gould, Lois Vossen and Margaret Brown at the Peabody Awards Ceremony

The 69th Annual Peabody Awards ceremony, hosted by Diane Sawyer on Monday, marked the third consecutive year that Independent Lens received two Peabody Awards in one year, perhaps the only television series to ever achieve this honor.

Dr. Susan Douglas, the chair of the Peabody Awards Board, said that the 34 honorees were selected from nearly 1,200 finalists, confirming that the Peabody selection process is perhaps the most rigorous of any of the top industry awards.

Vanessa Gould received a Peabody Award for her first film, Between the Folds, a film exploring the intersection of fine art and science embodied in the practice of origami. Margaret Brown received a Peabody Award for The Order of Myths, an examination of the joyous yet still segregated celebration of Mardi Gras in Mobile, Alabama.

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Tags: craig ferguson, glee, journalism, Peabody Awards

Looking for Film Funding? The New ITVS.org is for You!

If you’re a filmmaker, we’d like to thank you — you’re the reason we exist.

After all, ITVS was created by indie filmmakers.

The biggest hurdle for any independent filmmaker, as you well know, is financing your project. If you’re looking for funding, the current state of the world can seem bleak and confusing.

But fear not! The funding section on our new ITVS.org site is designed make it easier to understand our application process, and is designed to demonstrate more clearly what kinds of projects we’re looking for. We’ve made the process more transparent, and have made it much easier to find the right person to contact to discuss your application. We’re also improving and enhancing our online resources to help you construct a more successful proposal.

Also, we’ve made it simpler to discover where you can find ITVS’s Programming staff in person. Right next to the funding information you will now be able to see upcoming events, conferences, festivals, and workshops that we will be attending or hosting. You will find it here first. What better way to get the edge you need for a successful application?

Tags: documentary, film financing, film funding, filmmakers, independent film