ITVS Hires Inaugural Director of Development

unnamedITVS has brought in Alberto Villaluna as the organization’s inaugural Director of Development, to lead ITVS’s fundraising strategies in an effort to grow its visibility and diversify its financial resources. Villaluna comes with over 15 years of experience establishing successful relationships with individual donors, foundations, and corporate partners, including creating dynamic models to increase board and volunteer committee engagement within mission-driven organizations. He most recently served as Corporate Relations Consultant with the Computer History Museum in Mountain View, CA, where he focused on strategies to increase corporate partnerships.

Prior to CHM, Villaluna spent five years as Vice President of the Senior Fellows Network at American Leadership Forum (ALF) – Silicon Valley. During his tenure, Villaluna worked closely with the ALF Board of Directors, the Campaign Cabinet, Network Development and Fellowship committees to increase ALF’s funding. His work with ALF Board and Committee leadership resulted in record increases in tuition revenue, ALF Fellows joining the program, and Senior Fellows engaged with the ALF Network. Leading the ALF fund development campaign, his team raised $4M and his direct efforts led to the largest amount of individual donors giving at the major gift level.  Prior to ALF – SV, Villaluna also held the position of Executive Director of the Page Mill YMCA of Silicon Valley.

Alberto Villaluna is an ALF – SV Senior Fellow (Class XXV). He serves on the nonprofit boards of ALearn, an organization committed to helping underprivileged students get to and succeed in college, and FACES Silicon Valley, an organization dedicated to building an inclusive community, free of bias and bigotry through educational programs.

New Multi-Platform Strategy to Showcase Independent Lens on PBS


In collaboration with PBS, Independent Television Service (ITVS) is proud to announce a new strategy to increase the reach and visibility of INDEPENDENT LENS on PBS member stations. The strategy will draw on strategic scheduling, digital content and distribution, social media and marketing to shine an even brighter spotlight on this important mission-focused content.

“We are very happy that the important work of independent filmmakers will continue to have a prominent place in PBS’ broadcast schedule, and that PBS is also bolstering the visibility of these films through this new multiplatform strategy,” said Sally Jo Fifer, President and CEO of ITVS, which produces INDEPENDENT LENS.

The announcement of the multi-platform strategy follows a several-month, multi-city listening tour during which leaders from PBS, ITVS, POV and WNET held town hall-style meetings with members of the independent film community to discuss how best to present ITVS’ INDEPENDENT LENS and POV on PBS and ensure that the series reach the widest possible audience.

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Independent Film on PBS: A National Listening Tour


In keeping with its commitment to being the “home to indies,” PBS programming leadership will travel throughout the country over the next few months to meet with independent filmmakers, PBS independent film series producers, PBS station programmers, and other public media and community partners. Listening Tour co-hosts will include ITVS, POV, Independent Lens, and WNET, among others.  At each stop, event participants will voice their priorities, concerns, and ideas on how all the stakeholders can work together to strengthen audience and community engagement with social issues storytelling.

San Francisco will be the first stop on the tour on Saturday, January 17. The event will be hosted by PBS, WNET, ITVS, Independent Lens, and POV, with co-sponsors:

The Listening Tour hosts will announce additional stops in New York and elsewhere as they are confirmed. ITVS looks forward to building a roadmap with our partners for the long-term success of independent film on PBS.

If you have any questions, please contact us at

Farewell and Thank You, Claire Aguilar

Claire Aguilar

We here at ITVS would like to take this opportunity to bid a fond farewell to Claire Aguilar, who made absolutely vital contributions to the success of ITVS during her 14-year tenure as Vice President of Programming and Executive Content Advisor.  As noted in this space recently, the Senior Content Director role is now in the very capable hands of Noland Walker. Meanwhile, Claire has a new opportunity at the prestigious British film festival Sheffield Doc/Fest as its director of programming and industry engagement.

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ITVS Names Noland Walker as Senior Content Director

Noland WalkerIndependent Television Service is excited to announce that Peabody Award-winning documentary producer and director Noland Walker has been appointed Senior Content Director, where he will manage a portfolio of ITVS-funded programs, providing curatorial analysis and program development feedback to producers.

He will also co-curate the Emmy Award-winning Independent Lens series along with Deputy Executive Producer Lois Vossen and PBS, replacing the role of Claire Aguilar after 13 years of distinguished service in the position. In addition, Walker is responsible for identifying trends in the documentary and public media landscape, tracking current projects in the field, and providing recommendations for the funding of public television programming.

“We are thrilled that Noland will be joining ITVS,” said Jim Sommers, Senior Vice President of Content. “He brings a wealth of experience not only as an independent filmmaker but as a highly-respected editorial consultant and advisor for documentaries and transmedia projects. His deep knowledge of public media and commitment to the mission of ITVS are invaluable.”

Most recently, Walker worked with the Boston-based organization AIR, serving as Executive Editor of Localore, an innovative project designed to bring fresh talent, ideas and energy to public media through collaborative production partnerships between producers and local public radio and TV stations.

With over two decades of experience in the development and production of award-winning documentaries, Walker’s credits include two American Experience programs, Jonestown: The Life and Death of Peoples Temple (co-writer and co-producer) and Citizen King, which he produced, directed, and wrote with Orlando Bagwell; producer and co-writer for Boogie Man: The Lee Atwater Story (Frontline); writer for Sam Cooke: Crossing Over (American Masters); and co-producer of Daisy Bates: First Lady of Little Rock (Independent Lens). He also produced and directed an episode of the Peabody and Emmy Award-winning Africans in America, a four-part WGBH series on slavery in the U.S.

Walker served as Creative Advisor during the first three years of the Sundance Institute’s New Frontiers Lab and continues to advise and consult Sundance Fellows on an ongoing basis at the Institute’s request. He serves a similar role for the Creative Lab at Canada’s Hot Docs Film Festival.

Everything You Need to Know to Apply to Open Call

Over the past month, ITVS’s Programming Department hosted a number of informative webinars in order to arm filmmakers with the information needed to successfully apply for Open Call funding. With Friday’s deadline fast approaching, we wanted to offer this brief overview of each of the events, which covered everything from writing the ITVS treatment to what makes a successful work-in-progress sample. Check it out and be sure to apply to Open Call by Friday, August 8th.


On July 10th, Programming Manager N’Jeri Eaton hosted the “Writing the ITVS Treatment” webinar. View the archived webinar below:

Treatment Webinar from ITVS_VIDEO on Vimeo.

On July 24th, an OVEE screening was held to review work-in-progress samples and to discuss the process with filmmakers who were successful with their submissions. To find out what makes a good work sample, read the transcript from the “Work-in-Progresses That Work” webinar here. Continue reading

Ask the Expert: Writing the ITVS Treatment

Programming Manager N’Jeri Eaton hosted an informative webinar last week, reviewing the new Open Call submission process and providing insight into writing the ITVS treatment. This archived webinar is available for those who were unable to attend or are looking to brush up on their treatment knowledge. 

Treatment Webinar from ITVS_VIDEO on Vimeo.

“Writing the ITVS Treatment” was the first in a series of webinars ITVS is hosting in an effort to provide more resources for filmmakers applying to Open Call. The following weekly webinars will be held in the lead up to this year’s deadline:

July 17th
Work-in-Progresses That Work Webinar (read the transcript here)

July 24th
ITVS Budgeting Basics Webinar (read our recap here)

July 31st
Open Call Live Chat

Please note, ITVS will be accepting Open Call applications through Friday, August 8th. For more information about the Open Call initiative or ITVS funding in general, please go to the updated funding pages on our website. And stay tuned to our blogTwitter and Facebook!

Attention Filmmakers! Changes to ITVS Open Call

You’ve given us feedback through surveys, emails, phone calls, and one-on-one meetings.  And we have been listening!  The Programming Department is excited to announce some changes to our Open Call initiative.


The following changes have been made to the application process for the ITVS Open Call initiative. For a complete listing of rules and regulations, please visit the ITVS Open Call page on the ITVS website.


The upcoming deadline is August 8th.  This will allow filmmakers to learn more about the changes to our application process and update their materials accordingly.  This will also give applicants from the previous round more time to revise their materials before applying again while also providing a breather for Open Call staff.


Applicant will be notified about the status of the submissions within 15 weeks of the application deadline.   Previously, applicants who went through all three phases of review had to wait up to five months for final funding decisions to be made.  We understand that five months can be a lifetime in the course of a film.


One of the reasons we’re able to shorten the cycle length is that we’re making changes to the application materials. Instead of submitting a condensed three-page program description, we’re now expanding the program description to be up to seven pages in length.

We’ve also changed the length requirements for the work-in-progress sample. Now, we will only accept work samples that are between 10 to 15 minutes or a full rough cut that is within 20% of the proposed length. For example, if you’re applying for an hour long project, your rough cut cannot be any longer than 72 minutes.

If your project gets to the Panel Review phase, then we will only ask you to send a production questionnaire and a full budget in addition to the materials you previously submitted. Continue reading

PBS Annual Meeting 2014: Guide to the City by the Bay, Part II

The countdown to the 2014 PBS Annual Meeting is in full force! While many will be busy attending different events and sessions, it is important to remember to take some time to sit back and enjoy the wealth of culinary delights San Francisco has to ­offer.


Check out a few of our favorite food and drink spots, all conveniently located near the Marriot Marquis:

Maiden Lane

Located on a quaint pedestrian only street that used to be the center of San Francisco’s red-light district, Maiden Lane is now lined with high-end retail shops and quiet cafés that spill into the street. Sit back and enjoy a cappuccino, tea, or a tasty treat at one of the outdoor cafés. Maiden Lane, btwn Stockton St. & Kearny St.

Local Edition

Downstairs in the historical Hearst building sits a cocktail bar that will take you back in time. Inspired by the journalism industry of the 50’s and 60’s Local Edition offers contemporary and traditional cocktails. Try their updated versions of the Bloody Mary or Gibson as you sit among vintage San Francisco newspapers.
691 Market Street

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