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Top Five Predictions for Films and Digital Distribution: Second Part
The Independent Digital Distribution Lab –– IndiesLab for short –– is a joint initiative of ITVS and PBS designed to help filmmakers navigate the marketplace and to generate revenue streams while also having a social impact. In the post below, Indie Labs Director Davin Hutchins shares his second of five predictions about the future of films and digital distribution. Be sure to visit Beyond the Box blog over the next several months to hear more predictions.
IndiesLab Director Davin Hutchins
In my last blog post, I made my first prediction –– “Creative Destruction Will Continue… And That’s a Good Thing.” Over the next few months, as independent filmmakers proceed with their projects for 2010, I will attempt to share some tough love, sage advice, and cause for hope.
PREDICTION 2: Curation Will Become As Important As Technology
When I lived in San Francisco, every Friday I would stroll down the street from my apartment on Russian Hill to Washington Square and check out the video wares at The Film Yard. My mission: to get an indie flick for my wife and me. There was usually one clerk. I don’t remember his name but let’s call him “Brad.” Even on a busy Friday night, Brad usually remembered me and my last rental. Brad could even make insightful recommendations based upon my body language when I hovered near the “documentaries” or “20th century period pieces” aisles.
The main problem with online film delivery platforms today is there is no “Brad.” At best, there’s an algorithm mixed with a cookie cross-referenced with my purchase history. Usually when I watch a video online, a crude piece of code will analyze the keywords in the video I just watched and then regurgitate the five videos with the closest metadata. Four of those are usually user-generated drivel. More sophisticated platforms like iTunes or Amazon do feature technology like “Genius” recommendations or “Customers who bought this item also bought…” But the front of the store still connotes the New Releases rack at Blockbuster. What I crave –– what we all crave I think –– is a site that knows me right as I walk in the door. Something like my.hulu.com.
FUTURESTATES’s Predict-o-Meter: You’re the Oracle
We’re really excited about FUTURESTATES –– ITVS’s brand new online fictional series. The website (http://www.futurestates.tv) includes 11 fictional mini-features –– available to watch for free –– that explore possible future scenarios through the lens of today’s global realities.
But did you have a chance to check out the “Predict-o-Meter” yet? After watching a few episodes, forecast future events and explore the predictions left by others on the immersive timeline.
When will the ice caps melt? Will our first female president be elected? Will the rainforest rebound, or disappear? Will California sink into the Pacific?
Submit your own prediction and see others about what lies ahead >>
ITVS’s FUTURESTATES Profiled in The New York Times
FUTURESTATES has arrived!
The new online fictional series from ITVS represents a huge innovation for public media. Check out the New York Times story below to learn more about the creative concept behind the series and what makes it so unique.
Also, be sure to watch FUTURESTATES today by visiting http://www.futurestates.tv and tell us what you think!
For Web and Public TV, Brief Films That Dramatize Issues
By Elizabeth Jensen
March 7, 2010
ITVS is best known for its financing of documentaries, many of which appear on PBS’s Independent Lens series. But beginning on Monday, the organization will present a series of brief, fictional films that cast social issues into the future, in the hopes of drawing a younger audience not necessarily interested in public television.
The new films, 11 in all, will appear first on the Web, and later move to broadcast. Their subjects will be familiar to those who watch ITVS-financed documentaries: climate change, immigration and exploitation of the poor, among other social issues. Under the series title FUTURESTATES, the films will give fictional treatments to the same kinds of subjects, some with a science-fiction twist, exploring how those issues can play out in the future.
The films, which run about 15 minutes each, are meant to attract a diverse audience of so-called millennials, young adults in their 20s and 30s, as well as filmmakers in that demographic group, said Sally Jo Fifer, the president and chief executive of ITVS. Fiction is “what they’re working in,” said Ms. Fifer, and online is where to reach them, ITVS executives said. “We wanted to get that demographic in the public media family,” Ms. Fifer added.
FUTURESTATES: A New Online Fictional Series From ITVS
X (Anthony Giangrande) is created as a robot in the story-within-a-story in Tent City by Aldo Velasco.
The wait is finally over!
Today, ITVS launched FUTURESTATES –– a brand new online fictional series that explores many of today’s complex social issues by imagining how they play out in the world of tomorrow.
Each of the 11 episodes are available for free on the series website www.futurestates.tv and will be available on pbs.org in April. FUTURESTATES will also have its theatrical premiere at South by Southwest on Sunday, March 14.
ITVS worked with some of today’s best and emerging indie filmmakers to complete the 11 films for the series. Contributors include acclaimed American director Ramin Bahrani, whose mini-feature entitled Plastic Bag is narrated by the legendary Werner Herzog, Greg Pak’s Mister Green and Tze Chun’s Silver Sling.
What life might look like in America in the decades and centuries to come?
ITVS Launches New Online Fictional Series on Monday
A surrogate (Diana Masi) looks at her new scar in Tze Chun's Silver Sling.
What will life look like in America in the decades and centuries to come?
On Monday, March 8, ITVS will launch FUTURESTATES –– a new online fictional series that represents a huge innovation for public media.
Each of the 11 episodes will be available for free beginning March 8 on the series website www.futurestates.tv with subsequent distribution on pbs.org. FUTURESTATES will also have its theatrical premiere at South by Southwest on Sunday, March 14.
Have your own predictions for the future? Be sure to tell us on the “Predict-o-Meter,” a unique feature on the FUTURESTATES website where you can submit your own predictions about life in the future, and comment on the predictions of others. Think you know when the ice caps will melt? Know when we’ll elect our first female president? Will the rainforest rebound or disappear? Share your predictions with us on Monday.
Are you as excited as we are? Then you won’t want to miss the extended series trailer below!
Sneak Preview of FUTURESTATES episode Fallout
It’s almost here… ITVS’s new fictional online series — FUTURESTATES — launches online March 8 and will have its theatrical world premiere at South by Southwest (SXSW) on March 14.
FUTURESTATES explores possible future scenarios through the prism of today’s global reality. America circa 2010 sits at the crux of competing and paradoxical forces of creation and destruction. Never before have we been capable of such great discovery and accomplishment, and yet our very existence hangs in balance as climate change, weapons of mass destruction, and economic collapse threaten our very existence.
Check out this sneak preview of Fallout, by Ben Rekhi. The War on Terror has escalated drastically, bringing America into conflict with countless enemies. Los Angeles has fallen victim to a nuclear attack from an unknown aggressor. In the aftermath of the bombing, a young man’s search for his girlfriend addresses the human toll of eternal war.
Join the FUTURESTATES Facebook Fan Page and watch other clips >>
A Sneak Peek at FUTURESTATES: A New Online Fictional Series
What will become of America in five, 25, or even 50 years from today?
Beginning March 8, ITVS will launch a new online fictional series called FUTURESTATES, which will explore many of today’s complex social issues by imagining how they play out in the world of tomorrow.
The series will be accessible exclusively online and be available for free. ITVS worked with over 20 of today’s best and emerging indie filmmakers to complete the 11 films for the series. Contributors include acclaimed director Ramin Bahrani, whose mini-feature entitled Plastic Bag is narrated by the legendary Werner Herzog, Greg Pak’s Mister Green and Tze Chun’s Silver Sling.
Can’t wait until March 8? Watch the video preview below. Also be sure to join the brand new FUTURESTATES Facebook Fan Page to watch more video previews and to get the latest news on the series.
Join the FUTURESTATES Facebook Fan Page and watch other clips >>
Top Five Predictions for Films and Digital Distribution
The Independent Digital Distribution Lab –– IndiesLab for short –– is a joint initiative of ITVS and PBS designed to help filmmakers navigate the marketplace and to generate revenue streams while also having a social impact. Indie Labs Director Davin Hutchins shares his first of five predictions about the future of films and digital distribution. Be sure to visit Beyond the Box over the next several months to hear more predictions.
IndiesLab Director Davin Hutchins
As independent filmmakers proceed with their projects for 2010, I thought I’d take a crack at making some predictions for the New Year.
PREDICTION 1: Creative Destruction Will Continue… And That’s a Good Thing
Video site Veoh Networks imploded this month. Not Chapter 11, mind you; it was a Chapter 7 liquidation. Veoh was an ad-supported, user-generated video site aspiring to be another YouTube. Even though it wasn’t a player in the indie film game, its demise is significant in that the company had burned through $70 million dollars of venture capital and was co-founded by former Disney chair Michael Eisner. This begs the question: if a guy like Michael Eisner with $70 million can’t make a video site work, what can one expect from smaller niche sites that have raised considerably less funding?
Traditionally, there have been two ways for film startups to make money off independent films –– charge a rental fee to view an entire film or run ads against films that are offered for free. The real challenge going forward is this: data suggests few consumers seem willing to pay a rental fee for an independent film when there is so much free content available on the Internet or TV. And with the glut of video on the Internet –– from professional films to semi-professional shorts to user-generated video –– ad rates are driven lower and lower by an endless supply of video (and much of it mediocre). Both major film platforms and startups will face these same challenges. In the past ten years, many indie film startups have imploded, were acquired, or radically changed their focus in order to survive: Atom Films (re-branded as Atom.com), iFilm (re-branded as Spike), Jaman, and GreenCine. All promised more or less the same thing –– filmmaker and film lover nirvana –– but significant dollars haven’t really materialized.
IndiesLab: Supporting Independent Filmmakers in the Digital Marketplace
IndiesLab Director Davin Hutchins
Happy New Year and greetings from IndiesLab! My name is Davin Hutchins and I am the new director of this exciting joint initiative of ITVS and PBS now entering its second year –– the Independent Digital Distribution Lab –– or IndiesLab for short.
What is IndiesLab? It’s an ITVS-PBS initiative designed to help filmmakers navigate this marketplace and to generate revenue streams while also having a social impact. Many independent documentary filmmakers are unfamiliar with the lab, but we think that’s about to change. We’ve had some great achievements in our first year in raising the online profile of independent documentary films. Today, we are looking forward to implementing some ambitious digital initiatives in 2010 –– all in the spirit of advancing the mission of social issue, public interest documentaries, and the independent producers who create them.
PBS Indies section on iTunes.
A few first-year achievements include:
- A dedicated “PBS Indies” section on iTunes where member filmmakers of IndiesLab offer their films for download-to-own or download-to-rent.
- Dedicated Independent Lens and Global Voices sections on Hulu –– a major ad-supported streaming platform.
- A dedicated ITVS channel on popular documentary platform SnagFilms.
- Competitive package for filmmakers.
The digital marketplace is complex and constantly evolving. We are taking these challenges head on. We have already opened the door for indie filmmakers on all major online platforms — iTunes, Amazon, NetFlix, Hulu, PBS Video, and SnagFilms — and we will constantly look out for new partnerships to generate audiences and revenue.
ITVS Partners With telegraph21
ITVS is proud to announce a new promotional partnership with telegraph21 (t21), a curated website that features and promotes documentaries and art videos from around the world as well as films from Independent Lens, Community Cinema, and other ITVS initiatives.
Part-gallery and part-video magazine, t21 will launch January 11 and offer short (10 minutes or less), interactive video package three times a week that provide viewers access to hard-to-find videos, and the ability to get involved and contribute their own ideas.
The site will feature works from award-winning journalists, filmmakers, and artists and provide an ongoing platform for media producers and film festivals to promote their work and interact with viewers –– providing an invaluable resource to those in the independent film community.
Ultimately, t21 plans to offer it’s viewers a new kind of “cinematic” experience –– online and offline –– using qualities of the digital space (mobility, flexibility, engagement and social interaction) to personalize the experience of watching full-length documentaries.
Currently two Independent Lens broadcasts Between the Folds and Young@Heart are featured on t21 with exclusive interviews from the directors and interactive features. P Star Rising by Gabriel Nobel will be featured in the coming month.
Upcoming Screenings
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Community Cinema selections are screened in over 50 locations throughout the United States. In March, Community Cinema presents Dirt! The Movie, directed by Bill Benenson and Eugene Rosow.
It’s under our feet and under our fingernails, but what is it? And how did it get there? Inspired by William Bryant Logan’s acclaimed book Dirt: The Ecstatic Skin of the Earth, find out how industrial farming, mining, and urban development have led us toward cataclysmic droughts, starvation, floods, and climate change. Dirt is a part of everything we eat, drink, and breathe. Which is why we should stop treating it like, well … dirt.
Check out the schedule and find Community Cinema in your neighborhood >>Recent Posts
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- Inspiring Stories of People Living With MS
- Live Webinar Tomorrow Night: Copyright and Fair Use in the Art World and Classroom
- Encore Presentation of Between the Folds Tonight on Independent Lens on PBS
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