Open Call Webinars: How to Craft Work Samples, Treatments, and Budgets that Get Your Film Funded

In the lead up to the Open Call deadline on August 7th, ITVS is hosting a series of webinars to provide support, insight and tips for upcoming applicants.


Creating Competitive Work Samples 

Learn how to craft strong work samples that will make your project competitive for Open Call. Watch several successfully funded work samples and ask the filmmakers about their editing process.

Moderator: N’Jeri Eaton, Content Development & Initiative Manager

Guest Speakers: Robert Gordon (Director/Producer of Best of Enemies), Kate Trumbull-LaValle & Joanna Sokolowski (Directors/Producers of The Ovarian Psycos)

Read the full chat transcript from Creating Competitive Work Samples


Writing the ITVS Treatment 

We’ll break down the ITVS program description requirements and see excerpts of recently funded treatments.

Moderator: N’Jeri Eaton, Content Development & Initiative Manager

Guest Speakers: blair dorosh-walther (Director/Producer of Out in the Night), Lacey Schwartz (Director/Producer/Writer of Little White Lie)

Open Call 2015, Round 2: Writing the ITVS Treatment


Basic Budgeting for ITVS 

Hear how to craft a budget for ITVS that will get your film finished on time and pay everyone an equitable salary.

Speaker: David Eisenberg, Senior Production Manager

Open Call 2015, Round 2: Basic Budgeting Presentation


Open Call Live Chat – July 28th at 10am PT/1pm ET

From application troubleshooting to distribution, and everything that falls in-between, the Open Call team will be on hand to answer any last minute questions before the deadline.

Moderator: Alex Cantin, Programming Coordinator

Speakers: N’Jeri Eaton, Content Development & Initiative Manager

David Eisenberg, Senior Production Manager

Update! Archived Open Call chat is now available here from ITVS_VIDEO:


Make sure to connect with us on Twitter and Facebook for important updates on Open Call. For more information about Open Call visit:


ITVS Digital Open Call Now Accepting Submissions


The Independent Television Service (ITVS) is excited to announce a new open funding initiative designed to expand public media’s presence in the digital sphere by funding independent filmmakers to develop and pilot original web series for public media’s digital platforms, including, PBS branded YouTube channels and others. ITVS has long supported the development and production of independently produced interactive media projects and web series. And after several years of thematic-specific requests for proposals, ITVS is proud to be opening a pipeline for producers to propose independently-conceived digital series projects for R&D and potential production.

“The digital space has become the critical place to engage younger viewers and viewers of color. ITVS, as stewards of diversity in public media, wants to do so much more. We want to support makers of digital series who will invite those voices into the public discourse around current social issues with envelope-pushing, innovative, genre-bending stories designed specifically for online and mobile audiences.” – Karim Ahmad, Senior Digital Content Strategist at ITVS 

The deadline to apply is July 1, 2015and the online application is now live at the ITVS website, where prospective applicants can also learn more about eligibility and submission requirements. Applications for web series in any genre are eligible, whether nonfiction or fiction, episodic or anthology in structure, and may incorporate interactive or transmedia elements, such as those found in the final season of the ITVS series FUTURESTATES released last summer. Selected applications will contract with ITVS to receive $10,000 to $50,000 in R&D funding to develop and pilot their web series over the course of a six-month term.

For further questions or inquiries about the ITVS Digital Open Call, please contact Programming & Production Coordinator, Clementine Briand, at

Apply Now

New Multi-Platform Strategy to Showcase Independent Lens on PBS


In collaboration with PBS, Independent Television Service (ITVS) is proud to announce a new strategy to increase the reach and visibility of INDEPENDENT LENS on PBS member stations. The strategy will draw on strategic scheduling, digital content and distribution, social media and marketing to shine an even brighter spotlight on this important mission-focused content.

“We are very happy that the important work of independent filmmakers will continue to have a prominent place in PBS’ broadcast schedule, and that PBS is also bolstering the visibility of these films through this new multiplatform strategy,” said Sally Jo Fifer, President and CEO of ITVS, which produces INDEPENDENT LENS.

The announcement of the multi-platform strategy follows a several-month, multi-city listening tour during which leaders from PBS, ITVS, POV and WNET held town hall-style meetings with members of the independent film community to discuss how best to present ITVS’ INDEPENDENT LENS and POV on PBS and ensure that the series reach the widest possible audience.

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PBS Listening Tour Comes to New York City: A Report

This post was originally published on the POV blog 

PBS Listening Tour

A National Listening Tour on Independent Film on PBS came to New York City on February 23, 2015 at SVA Theatre in Manhattan.

PBS, ITVS, POV, Independent Lens, Indie Caucus and WNET hosted a full house on the Independent Film on PBS Listening Tour on Monday, February 23 at the SVA Theatre in Manhattan.

Building on the conversation that began last month in San Francisco, a panel of PBS leadership, series producers and independent filmmakers heard from an audience of more than 400 filmmakers, local and national independent film organizations, public media advocates, educators and community leaders, and shared and discussed their perspectives on PBS’s role as a provider and platform for independent documentary films.

On stage, Beth Hoppe, Chief Programming Executive and GM and General Audience Programming at PBS, laid out new potential strategies around marketing initiatives, live events and theatrical distribution of independent films, while Marie Nelson, Vice President of News & Public Affairs at PBS, continued to welcome innovative ideas to promote larger viewership. Stephen Segaller, Vice President of Programming at WNET, further explained WNET’s reasoning for wanting to experiment with scheduling times for POV and Independent Lens, and was receptive to the concern of the New York City audience at the event.

Moderator Mikel Ellecessor did his best to drive the conversation to a new phase, urging speakers to move on from discussing proposed scheduling changes for POV and Independent Lens, towards bringing forward alternative suggestions to ensure that PBS provides independent film to its largest audience.

Simon Kilmurry, Executive Producer of POV, Sally Jo Fifer, President and CEO of ITVS and Executive Producer of Independent Lens, and Lois Vossen, Deputy Executive Producer of Independent Lens, provided their perspectives as representatives and funders of the two largest showcases for independent film on public television, while Marcia Smith, President of Firelight Media, and Dawn Porter, Director/Producer of Gideon’s Army and Indie Caucus representative, offered their experiences working with the series, and advocated for their continued prioritization by PBS locally and nationally.

PBS Listening Tour Panel NYC

From left to right: Simon Kilmurry, Executive Producer, POV; Dawn Porter, Director/Producer, Indie Caucus Representative; Marcia Smith, President, Firelight Media; Lois Vossen, Deputy Executive Producer, Independent Lens; Sally Jo Fifer, President and CEO, ITVS and Executive Producer, Independent Lens; Beth Hoppe, Chief Programming Executive and GM and General Audience Programming, PBS; Marie Nelson, Vice President, News & Public Affairs, PBS; Stephen Segaller, Vice President, Programming, WNET

Attendees waited in the aisles of the theatre to share their experiences, perspectives and concerns, touching on issues around the visibility of independent films on television, accessibility of programs in low-income neighborhoods of New York City and representation of the diversity of the city in programming decisions and scheduling. Speakers on the mic included POV and Independent Lens filmmakers, partners and founders.

PBS launched “Independent Film on PBS: A National Listening Tour” in partnership with ITVS, POV, Independent Lens, and WNET. The Indie Caucus and Kartemquin Films will host the next stop in Chicago in March, date TBD.

ITVS Appoints Shaady Salehi as Managing Director of Distribution and Audience Development

headshot2Independent Television Service is excited to announce that Shaady Salehi, previously Executive Director of Active Voice, has been appointed Managing Director of Distribution and Audience Development.

As the newest member of the ITVS senior leadership team, Salehi will be responsible for developing and executing strategies for multi-platform distribution, thematic campaigns, station relations, and community engagement and impact. She will also serve as a senior ambassador for the organization, representing ITVS-funded programs and services to the public television system, and expanding and strengthening the connections between local public television stations and the communities they serve.

Salehi has collaborated with myriad filmmakers, distributors, and media companies to increase the reach and social impact potential for their films. Among the many ITVS-funded titles she’s worked with are American Promise, The New Black, The State of Arizona, Welcome to Shelbyville, and Detropia.

“We are thrilled to welcome Shaady to ITVS,” said Sally Jo Fifer, President and CEO. “With more than a decade of experience in media arts, community impact, and strategic communications, she brings deep knowledge of the ways in which audiences engage with independent film. Her expertise and commitment to social interest content promise to strengthen the reach of ITVS to a range of audiences.”

Salehi comes to ITVS after serving 11 years at Active Voice, a pioneering organization that uses film to advance social change. She joined the organization as a researcher, and in 2012 was named Executive Director, succeeding founder Ellen Schneider. Salehi is a 2014 Aspen Institute Fellow, serves on the advisory committee of the Arab Film Festival, and on the board of Let It Ripple, a nonprofit that experiments with collaborative filmmaking for the common good. She also holds a master’s degree in strategic communications from Columbia University.

Independent Film on PBS: A National Listening Tour


In keeping with its commitment to being the “home to indies,” PBS programming leadership will travel throughout the country over the next few months to meet with independent filmmakers, PBS independent film series producers, PBS station programmers, and other public media and community partners. Listening Tour co-hosts will include ITVS, POV, Independent Lens, and WNET, among others.  At each stop, event participants will voice their priorities, concerns, and ideas on how all the stakeholders can work together to strengthen audience and community engagement with social issues storytelling.

San Francisco will be the first stop on the tour on Saturday, January 17. The event will be hosted by PBS, WNET, ITVS, Independent Lens, and POV, with co-sponsors:

The Listening Tour hosts will announce additional stops in New York and elsewhere as they are confirmed. ITVS looks forward to building a roadmap with our partners for the long-term success of independent film on PBS.

If you have any questions, please contact us at

PBS, WNET, ITVS, Independent Lens and POV Statement

PBS, WNET, ITVS, Independent Lens and POV are working together in partnership over the next four months to develop a national strategy to raise the profile for independent film on public television and to reinforce PBS as the home for indies.

Together, we will be hosting a listening tour with independent filmmakers across the country to engage producers, stations and other stakeholders in the process.

While these discussions are underway, WNET will continue its broadcast of Independent Lens at 10 PM on Mondays on THIRTEEN.

Everything You Need to Know to Apply to Open Call

Over the past month, ITVS’s Programming Department hosted a number of informative webinars in order to arm filmmakers with the information needed to successfully apply for Open Call funding. With Friday’s deadline fast approaching, we wanted to offer this brief overview of each of the events, which covered everything from writing the ITVS treatment to what makes a successful work-in-progress sample. Check it out and be sure to apply to Open Call by Friday, August 8th.


On July 10th, Programming Manager N’Jeri Eaton hosted the “Writing the ITVS Treatment” webinar. View the archived webinar below:

Treatment Webinar from ITVS_VIDEO on Vimeo.

On July 24th, an OVEE screening was held to review work-in-progress samples and to discuss the process with filmmakers who were successful with their submissions. To find out what makes a good work sample, read the transcript from the “Work-in-Progresses That Work” webinar here. Continue reading

Ask the Expert: Writing the ITVS Treatment

Programming Manager N’Jeri Eaton hosted an informative webinar last week, reviewing the new Open Call submission process and providing insight into writing the ITVS treatment. This archived webinar is available for those who were unable to attend or are looking to brush up on their treatment knowledge. 

Treatment Webinar from ITVS_VIDEO on Vimeo.

“Writing the ITVS Treatment” was the first in a series of webinars ITVS is hosting in an effort to provide more resources for filmmakers applying to Open Call. The following weekly webinars will be held in the lead up to this year’s deadline:

July 17th
Work-in-Progresses That Work Webinar (read the transcript here)

July 24th
ITVS Budgeting Basics Webinar (read our recap here)

July 31st
Open Call Live Chat

Please note, ITVS will be accepting Open Call applications through Friday, August 8th. For more information about the Open Call initiative or ITVS funding in general, please go to the updated funding pages on our website. And stay tuned to our blogTwitter and Facebook!

PBS Annual Meeting 2014: Guide to the City by the Bay, Part II

The countdown to the 2014 PBS Annual Meeting is in full force! While many will be busy attending different events and sessions, it is important to remember to take some time to sit back and enjoy the wealth of culinary delights San Francisco has to ­offer.


Check out a few of our favorite food and drink spots, all conveniently located near the Marriot Marquis:

Maiden Lane

Located on a quaint pedestrian only street that used to be the center of San Francisco’s red-light district, Maiden Lane is now lined with high-end retail shops and quiet cafés that spill into the street. Sit back and enjoy a cappuccino, tea, or a tasty treat at one of the outdoor cafés. Maiden Lane, btwn Stockton St. & Kearny St.

Local Edition

Downstairs in the historical Hearst building sits a cocktail bar that will take you back in time. Inspired by the journalism industry of the 50’s and 60’s Local Edition offers contemporary and traditional cocktails. Try their updated versions of the Bloody Mary or Gibson as you sit among vintage San Francisco newspapers.
691 Market Street

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