By Karim Ahmad
ITVS Senior Digital Content Strategist, @the_karachi_kid
ITVS recently hosted four producer teams who were greenlit by the organization’s newly developed ITVS Storylab initiative. These producer teams met with ITVS staff and external mentors to gain intensive consultation in the areas of story development, user experience mechanics, and producing multi-platform content.
In early April, ITVS rekindled its love affair with the hackathon. And while we’ve hosted hackathons before, this was something different. This time, we weren’t coding anything. We were hacking story. Not a totally new concept, our process was inspired by our good friends at StoryCode, who’ve run a couple story hackathons in the past – events borrowing from the software development world’s rapid prototyping process to create digital multi-platform stories at breakneck pace. And that’s exactly what we did. We selected a handful of immensely talented indie storytellers with ideas for immersive webseries concepts, and locked them in a room for two days to conceptualize, scope, and paper prototype them for ITVS.
And why? To answer that, let me back up a few steps.
Call it what you like – immersive storytelling, cross-platform, cross-media, or the now-seemingly-dreaded “T-word” (aka transmedia) – if you’ve had a conversation with me about it in the last couple years, you know I have a real obsession with it’s applications to creating impactful and artistic fictional storyworlds. Interactive docs are awesome. But as I said at our recent SXSW panel on the very same subject, i-docs are officially everywhere – including here at ITVS – but if you ask me, the real wild west of transmedia storytelling right now is in fiction.
Look at most narrative webseries and you’ll find they mimic a broadcast paradigm – either the episodic serial or the anthology, like FUTURESTATES. And while I love these stories, I’ve long felt that the new opportunity with web series is to create one that doesn’t feel like a broadcast series – one that really unleashes the user experience potential of web to tell a nonlinear story in serialized form. Our upcoming and final season of the FUTURESTATES series is exactly that. The first act of this narrative is unfolding right now on Twitter and Tumblr. And on May 14, 2014, we’re taking it to a whole new level. It’s a multi-platform futuristic mystery, with you at the center of it all. Stay tuned, you won’t want miss it. Continue reading