At next week’s PBS Digital Producers Summit, OVEE will be highlighted as a valuable strategy for public media to mobilize geographically-dispersed audiences and catalyze civic engagement.
Nine Network will lead the audience through a case study of its screening Looking at Ferguson. Co-produced with PBS NewsHour in partnership with American Experience, Firelight Media, YOUmedia and Independent Lens, the event provided a unique forum for the youth perspective in the wake of the tragic shooting of Michael Brown. Participants from across the country viewed news clips, PBS footage and student-produced interviews, and engaged in dialogue led by youth journalists. The screening created a passionate discussion that moved beyond Ferguson as an isolated event to address larger institutional issues that impact race and justice.
OVEE has also been selected as the Social TV partner for the TV of Tomorrow conference in New York on Dec. 9th, an event that attracts leaders and innovators from across tech and media. Participating companies will include industry giants such as Adobe, Nielsen and Disney, as well as start-ups that are redefining the media experience. Sharan Sklar of ITVS will share her insights on how OVEE is shaping Social TV and helping media companies strengthen viewership in an increasingly competitive landscape.
Says Sklar, “It’s exciting for us to see that OVEE is not only becoming a powerful strategy within public media but also that the world outside public media is recognizing the strength of the platform to engage audiences and create meaningful conversation.”