At AFI Digifest with Programming Manager Karim Ahmad

Matthew Meschery, director of Digital Initiatives, and Karim Ahmad, programming manager, present the new FUTURESTATES iPhone application.

Last week, on the heels of the announcement about FUTURESTATES, a new online fictional series by ITVS, I had the pleasure of previewing the series and one of its key distribution and promotional tools at this year’s AFI Digifest. This was part of AFI’s Digital Content Lab, an incubation program where content makers and technical innovators collaborate to create new media projects. For ITVS, it was our first-ever iPhone application.

This is the third year ITVS has collaborated, and this time, we really sought to break new ground. FUTURESTATES is about the future––each episode presents a different filmmaker’s vision of the not-too-distant future, allowing them to use speculative and science fiction to comment on current events. We were determined to match this content with technical innovation in our distribution approach. That’s how we got the idea of the FUTURESTATES iPhone application.

To go from the basic concept to the presentation of the prototype took us less than two months, due solely to the talent and resourcefulness of the team AFI put together for us. We worked with iPhone app developers Omnilogic Systems, based out of Saskatoon Saskatchewan (that’s right, Saskatoon) and new media guru Garnet Hertz. We started with the basics––full episodes from the series as well as behind the scenes photos and videos streaming to your iPhone––because after all, the future is content accessible anywhere on-demand.

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Tags: AFI, fiction, future, iPhone