By Matthew Meschery
The following is an excerpt from the executive summary of the 2011 ITVS Digital Survey. The findings, which are available for download below, offer new trends on the digital media environment with a particular focus on independent producers.
Who put the audience in charge? Technology, demographic shifts, and a globalized economy have all shaped a 21st century media ecosystem where power has shifted away from traditional broadcasters and gatekeepers. It’s a shift that’s revolutionized where, how, and why people use media. And content makers and distributors are playing catch-up, trying to figure out ways to reach viewers, make money, and break through the deafening noise of the marketplace.