ITVS is thrilled that Douglas Gayeton’s “Story of an Egg” has been selected as part of the PBS Online Film Festival. The video is one of three short films produced for the Lexicon of Sustainability, a multiplatform project that uses photo collage, animation, and hand-written typography to explore terms and ideas behind sustainable agriculture.
The Lexicon of Sustainability is based on a simple premise: people can’t be expected to live more sustainable lives if they don’t even know the most basic terms and principles that define sustainability.
For three years Douglas Gayeton and Laura Howard-Gayeton crisscrossed the USA to learn this new language of sustainability from its foremost practitioners in food and farming. In all, nearly two hundred leaders in food and farming from across the country have contributed their valued experiences to this rapidly growing Lexicon.
“The Story of an Egg” follows poultry farmers David Evans and Alexis Koefoed as they explain the real meaning behind such terms as “cage free,” “free range,” and “pasture raised” so that consumers can make informed decisions when they go to their local supermarket.