CPB
Meridian, ITVS, and CPB Celebrate Global Women’s Empowerment
Last week, ITVS and CPB celebrated the launch of the Council on Women’s Leadership and the Women and Girls Lead initiative at the Meridian International Center in Washington, D.C.
On Thursday, September 15, Meridian, ITVS, and CPB, celebrated the launch of the Council on Women’s Leadership and shared a special preview of the Women and Girls Lead campaign. The focus of the evening was to raise awareness about the role of women and girls around the world, with a particular emphasis on women as leaders and agents of change.
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Watch American Graduate’s Too Important to Fail, Streaming now on PBS.org
The program, which aired on Tavis Smiley Reports, examines one of the most disturbing aspects of the education crisis facing America today — the increased dropout rate among Black teenage males. The broadcast is currently streaming on PBS.org a part of American Graduate, a public media initiative supported by CPB to help local communities across America find solutions to address the dropout crisis.
In this episode of Tavis Smiley Reports, Tavis travels across the country, speaking to education experts, as well as to the teenagers themselves about the challenges they face and how education can be redirected to address their needs. He profiles individuals who are making a difference in the lives of young Black males and looks at the schools that are best serving them.
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170 Million Campaign Marches On
A national webinar will be held on Tuesday, June 28 at 2 p.m. ET to discuss plans for the next phase of the 170 Million Americans for Public Broadcasting campaign.
More than 370,000 citizen advocates have joined the 170 Million Americans for Public Broadcasting campaign, surpassing the organization’s original goal of securing 250,000 advocates. As a a result, 170 Million has set their sites on a new target, one million advocates! The campaign relies on grassroots support to defend federal funding, which is vital to sustain local public media stations and organizations.
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AIR/ITVS Survey of Public Media’s Independent Journalists Now Available
This benchmark analysis, funded by the Corporation for Public Broadcasting and conducted by Market Trends Research, provides new insight into how independent radio, television, and online producers intersect relative to the rapidly evolving landscape of public media in the last three years.
The report was commissioned by ITVS along with the Association of Independents in Radio (AIR). Some of the top findings include:
- Nearly half (43%) of radio independents report a strong or very strong relationship with their local public radio station, while ties between TV journalists and local public television stations are weaker. ( page 18 )
- Of the 206 qualified respondents to the AIR-ITVS Scan, 75% of public media journalists work primarily in radio, 20% in television or film, and 5% online. ( page 16 )
Nicholas Kristof’s Reports for Half The Sky Underway
The New York Times op-ed columnist is behind the recently announced primetime television special Half The Sky, which premieres on PBS’s Independent Lens in Fall 2012.

America Ferrera recently joined Nicholas Kristof in India to focus on the problem of human trafficking
Last month, BTB unveiled ITVS and CPB’s investment in Half The Sky, a primetime television special and multi-platform project based on New York Times columnist Nicholas Kristof and Sheryl WuDunn’s widely acclaimed book, Half The Sky: Turning Oppression into Opportunity for Women Worldwide. The series will premiere as a special presentation on Independent Lens in Fall 2012 and is a cornerstone of the recently announced Women and Girls Lead campaign.
Some of today’s finest actresses and spokespeople have been tapped to engage with the subjects on the ground and broaden the understanding for viewers of the issues at hand, including Diane Lane, who recently traveled to Somaliland, and America Ferrera, who joined Kristof last month in India to focus on the problem of human trafficking.
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PBS Annual Meeting Features Breakfast Panel on Women and Girls Lead
Women and Girls Lead officially launched at last week’s PBS Annual Meeting in Orlando, FL.
Watch the below panel discussion on the multi-year public media campaign moderated by Patricia Harrison and featuring: Geena Davis, Paula Kerger, Sheryl WuDunn, and Abigail Disney.
Women and Girls Lead Takes Off at PBS Annual Meeting
Women and Girls Lead, the multi-year public media campaign to amplify the voices of women and girls worldwide, officially lifted off Thursday. The campaign was launched during a breakfast hosted by ITVS and CPB during this week’s PBS Annual Meeting in Orlando, Florida.
Oscar-winning actress Geena Davis and CPB President and CEO Patricia Harrison broke the champagne bottle across the proverbial bow with their stirring opening remarks. Thursday’s event was stacked with even more special guests, including a troop from Girl Scouts of the USA. Check out some video highlights from the event below and learn more about Women and Girls Lead.
From “Television’s Independent Voice” to “Public Media’s”
By Sally Jo Fifer
ITVS President & CEO Sally Jo Fifer explains why the times call for a new tagline.
Since 1991, the work and mission of ITVS has been reflected in our simple tagline: “Television’s Independent Voice.” Twenty years later, after careful consideration, we have made a small but important change, becoming “Public Media’s Independent Voice.”
The most obvious reason for this change is that what we once called television now intermingles and crossbreeds with video media on countless devices: desktops, laptops, tablets, smart phones, gaming consoles. The most important reason, however, has less to do with the devices than with a moment of truth for public media in the brave new 21st century world.
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Fighting for the Public Square
By Sally Jo Fifer
ITVS President & CEO Sally Jo Fifer explains why — now more than ever — our democracy depends on the in-depth, diverse, and nuanced stories of independent filmmakers.

Beyond the Box trumpets the work of independent filmmakers, and rightly so.
Amid the posts, an occasional report from the organization about the organization seems in order — and not just because ITVS is rolling into its 20th year. We all have a stake in the health of the public institutions that serve us and for which we fought hard to make possible.
CPB Launches New Initiative to Fight American Dropout Rate
CPB, in partnership with America’s Promise Alliance and the Bill & Melinda Gates Foundation, launched the American Graduate Tuesday in D.C. — a significant new initiative to combat the dropout epidemic in the U.S. Independent Lens host America Ferrera was on hand to discuss ways Public Media can play a meaningful role in education.
Tuesday’s program aimed to build on public broadcasting’s long-standing commitment to education by convening conversations and strengthening partnerships between public radio and television stations and local schools, businesses, and community organizations — all with the goal of helping students stay on course to graduate from high school.
In addition to America Ferrera, the event included actors Hill Harper and Aimee Garcia; NewsHour’s Ray Suarez; Michael Powell from Promise Alliance; Don Shalvey from the Bill & Melinda Gates Foundation; and CPB President & CEO Patricia Harrison.
Visit the American Graduate Facebook page to find more up to date information from the event.
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