Tag Archives: Nielsen

Reaching an Audience on Multiple Screens

Posted on by

ITVS’s Rebecca Huval discusses research, news, and trends that come out of ITVS’s IndiesLab.

As you probably know, TV viewership today is vastly different than it was just a few years ago. There’s at least one upside. Now that viewers tend to click on their entertainment, media has become easier to track. Recent Nielsen reports paint a picture of TV homes aglow with multiple screens, and their viewing habits vary across demographics in interesting ways.

Gadget owners juggle between multiple screens. While watching a TV program, they checked email (57 percent), surfed for unrelated info (44 percent), and visited a social networking site (44 percent). In 2011, the number of laptops surpassed desktops in TV homes, making it easier to browse on the couch. The top visited websites were the usual suspects: Facebook, YouTube, Zynga, Google Search, and Yahoo! Mail. Continue reading →

Keeping Up with the Digital Distribution Joneses

Posted on by

By Sreedevi Sripathy

This month, ITVS will be re-launching our popular IndiesLab monthly blog post with Sreedevi Sripathy, Director of Broadcast and Distribution, discussing research, news, and trends that come out of ITVS’s IndiesLab.

For those of you unaware of the mission of IndiesLab, it is a joint initiative of ITVS and PBS and our goal is to devise and test strategies for filmmaker success on emerging online distribution platforms. Our distribution partners include iTunes, Amazon Video-On-Demand, Hulu, YouTube, SnagFilms, PBS Video, and other services.

Each month, we will bring industry trends and case studies to help filmmakers navigate the online marketplace to increase both their films’ revenue and reach.
Continue reading →