Doc filmmaker Reuben Atlas reflects on ITVS’ latest producers orientation for Open Call funding

Filmmaker Reuben Atlas
I heard the letters I-T-V-S for the first time about three years ago, sitting in the audience at a panel on documentary financing. One of the panelists, an Oscar winner, had just responded to the question of how he financed his film by holding up his MasterCard.
The moderator then asked, “Have any of you received funding from ITVS?” The crowd collectively gasped and all side conversations paused. A few people raced for the Q & A line. The young woman next to me flung open her Mac laptop and braced her fingers at the keyboard.
“What’s the acronym stand for?” I whispered. Keeping her shoulder’s facing forward, she swiftly turned her head towards me. “ITVS?” she said. “It’s the Holy Grail.” A man next to her immediately scoffed, letting us know he felt quite differently.
Four Open Call applications, many proposal revisions, and countless work sample cuts later, and here I am, a first time filmmaker at ITVS’ Open Call Producers Orientation.
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