New App Lends Viewers Journalistic Independence Over Footage

Condition ONE allows viewers to become completely immersed in the event they are watching. Used primarily for the iPad, the application is the brainchild of Hell and Back Again filmmaker and war photographer, Danfung Dennis.

Read a review of the app here.

Watch the trailer of Hell and Back Again, coming to Independent Lens, after the jump.
› Continue reading

Tags: apps, condition one, hell and back again, Independent Lens, ipad, technology

Introducing ITVS’s 2011 Digital Survey

By Matthew Meschery

The following is an excerpt from the executive summary of the 2011 ITVS Digital Survey. The findings, which are available for download below, offer new trends on the digital media environment with a particular focus on independent producers.

Who put the audience in charge? Technology, demographic shifts, and a globalized economy have all shaped a 21st century media ecosystem where power has shifted away from traditional broadcasters and gatekeepers. It’s a shift that’s revolutionized where, how, and why people use media. And content makers and distributors are playing catch-up, trying to figure out ways to reach viewers, make money, and break through the deafening noise of the marketplace.
› Continue reading

Tags: business models, digital distribution, Digitial, matthew meschery, new media, revenue, Social Media, technology

Top Five Predictions for Films and Digital Distribution: Second Part

The Independent Digital Distribution Lab –– IndiesLab for short –– is a joint initiative of ITVS and PBS designed to help filmmakers navigate the marketplace and to generate revenue streams while also having a social impact. In the post below, Indie Labs Director Davin Hutchins shares his second of five predictions about the future of films and digital distribution. Be sure to visit Beyond the Box blog over the next several months to hear more predictions.

IndiesLab Director Davin Hutchins

In my last blog post, I made my first prediction –– “Creative Destruction Will Continue… And That’s a Good Thing.” Over the next few months, as independent filmmakers proceed with their projects for 2010, I will attempt to share some tough love, sage advice, and cause for hope.

PREDICTION 2: Curation Will Become As Important As Technology

When I lived in San Francisco, every Friday I would stroll down the street from my apartment on Russian Hill to Washington Square and check out the video wares at The Film Yard. My mission: to get an indie flick for my wife and me. There was usually one clerk. I don’t remember his name but let’s call him “Brad.” Even on a busy Friday night, Brad usually remembered me and my last rental. Brad could even make insightful recommendations based upon my body language when I hovered near the “documentaries” or “20th century period pieces” aisles.

The main problem with online film delivery platforms today is there is no “Brad.” At best, there’s an algorithm mixed with a cookie cross-referenced with my purchase history. Usually when I watch a video online, a crude piece of code will analyze the keywords in the video I just watched and then regurgitate the five videos with the closest metadata. Four of those are usually user-generated drivel. More sophisticated platforms like iTunes or Amazon do feature technology like “Genius” recommendations or “Customers who bought this item also bought…” But the front of the store still connotes the New Releases rack at Blockbuster. What I crave –– what we all crave I think –– is a site that knows me right as I walk in the door. Something like my.hulu.com.

› Continue reading

Tags: curation, filmmaker resources, technology, tips

Watch INDIAN SCHOOL Tonight on Link TV

India is one of the fastest growing and most culturally diverse countries in the world, where new technologies form an increasingly vital part of the economy alongside simple farming, religion and cricket. INDIAN SCHOOL follows a remarkable year at two very different private schools and takes a look at the world of India’s rising generation.

Check out the clip below:

INDIAN SCHOOL premieres today on Link TV at 4:30 PM (check local listings). This film received ITVS International funding.

Tags: education, India, technology